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new home in bangalore, india
I took on a new job to lead a research team since the beginning of this year. Along with it I moved to a new homebase, a city often referred to as ‘silicon valley of India’, or formerly as...
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pleasure principle
This rural neighborhood, Horsu, in Tamil Nadu near Bangalore has seen a growing number of green houses for flowers. As the city provides relatively constant consumption of flowers, they make a...
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Standby affordance
A change in the plan of the fieldwork trip – we decided to take the train from Delhi to Bareilly. My suitcase was obviously a wrong form of luggage in the jam-packed Delhi train station on Sunday. We...
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HIV prevention awareness
A signage for warning the danger of HIV and promoting the use of condoms, found across in Uttar Pradesh. Getting condoms however may not be an openly accepted behavior. In rural health centers, they...
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Mobilized comfort zone
A mesh cover with a baby sound asleep inside – spotted in a farming village in Tamil Nadu. Would you call this a baby net or flying insect net?
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Blue is (the leading color to) white
While the perception of color is culturally dependent, blue and white are known to be one of the most popular for logos and national flags. In India, the color white is particularly important for...
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Being prepared : Service mindset
Preparing small notes and changes often becomes the responsibility of consumers in India – based on what I have experienced so far, which is different mentality compared to Japan or Korea especially....
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Use of Multiple Mobile Phone Numbers (part 1)
2 SIM cards with chips punched out to make one integrated SIM card, Accra, Ghana, 2007 I recently visited a shanzai phone market in Shenzhen, China. Due to its proximity to the main production hub of...
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Use of Multiple Mobile Phone Numbers (part 2)
Continued from part 1…. There are several tactics to use multiple phone numbers. Four notable solutions are listed here – please keep in mind that at the time of this research (2007), there was only...
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What entertains you?
If you go to a small town or relatively large village in India, you are likely to find a fair ground – provided that you are not out of luck. I stayed for a week in Bareilly, Uttar Pradesh for a...
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